---
url: 'https://kalasudha.com/en-gb/artist-promotion/faq/should-an-indian-classical-artist-pay-an-agency-to-promote-them-abroad'
title: 'Should an Indian classical artist pay an agency to promote them abroad?'
author:
  name: rajeevk
  url: 'https://kalasudha.com/en-gb/user/0f961cccc99524ed'
date: '2026-10-26T00:26:18+00:00'
type: website
summary: 'An Indian classical artist pays KalaSudha no fee to be promoted abroad.'
image: 'https://kalasudha.com/themes/custom/music_agency/assets/icon/logo.svg'
published: true
og:
  site_name: KalaSudha
  'image:url': 'https://kalasudha.com/themes/custom/music_agency/assets/icon/logo.svg'
  'image:secure_url': 'https://kalasudha.com/themes/custom/music_agency/assets/icon/logo.svg'
  'image:type': image/svg+xml
  'image:alt': KalaSudha
---
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# Should an Indian classical artist pay an agency to promote them abroad?

 Updated 26 October 2026

 An Indian classical artist pays KalaSudha no fee to be promoted abroad. As the artist's agent, KalaSudha takes a commission on the engagements it secures for them, under a written agreement. On each release, the artist earns a royalty, at a rate both sides agree in writing before recording.

KalaSudha is a family-run, self-funded social enterprise. Part of the income from every paid KalaSudha activity goes to the KalaSudha artists development fund, which pays for concerts, releases and the promotion of the art forms.



 

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